1 thought on “Mobile phone store Qixi Festival marketing plan”
Donnie
The 2017 mobile phone store Qixi Festival marketing plan The Tanabata Festival is coming soon. May wish to dig the cultural atmosphere of Qixi, grasp the soul of the festival, and let the Qixi promotion live. This can not only increase the sales of stores, but also shape the image of an enterprise. Below I will prepare the Qixi Festival marketing plan for mobile phone stores. You can refer to it.
Outdoor advertisement 1. Operation points (1) Outdoor advertisement is published at the eye -catching position at the main entrance of the store; (2) In the corner, outdoor advertisements are published at the entrance near the location of the store; (3) Outdoor advertisements are mainly promoted by the brand image, and the design is beautiful and generous. The surrounding color is contrast and is eye -catching; (4) The lighting of outdoor advertising should be inspected frequently, and problems are found in time. 2. Advantages (1) Outdoor advertising has a certainced ones of the adventure of the passing consumers. It has not yet formed a clear purchase of consumers to patronize; (3) Outdoor advertisements can play a role of guidance for the store, so that consumers are convenient to find stores. 3. Disadvantages (1) The cost of outdoor advertising is high; (2) Good advertising positions are not easy to obtain. Gunding 1. Signboard (1) The signboard should be used in logo and VI standard; Design (3) The signature field must be good, and there are no obstructions ahead. 2. Bonus (1) The banner must be neat, straighten when pulling, and avoid wrinkles; (2) The banner cannot cover the signature position, which can be slightly lower than the signature suspension; r; r; r; n (3) The font of the banner should not be too small, and the content should not be too much, otherwise it is difficult for customers to see 3.X exhibition rack (1) X display racks can be placed in a prominent position at the door of the store, mostly for promotional promotion Inform the main product introduction; (2) The X -booming rack must not occupy the main channel location, avoiding the inconvenience caused by customers 4. Able to move the light box (1) Move light box should be placed in generally placed on The corner or main passage outside the store is used to attract customers to pay attention to the store; (2) The light source of the moving light box should be kept bright. When the light source is damaged, it should be replaced to avoid the impression of the rihile. 5. The hanging flag (1) The hanging flag shall be hanging in an orderly manner, not messy or freely hanging; (2) The content of the hanging flag should be simple, the font should not be too small; r; r; n (3) The color of the hanging flag should be coordinated with the overall color of the store, and it should not be too contrast. 6.pop poster (1) The theme of the POP poster should be prominent, so that the customer knows what you want to do at first glance (2) The content should be replaced in time with the activity. The pattern is more impactful Power; (3) The display of the poster is clear at a glance, there is no obscuration in front 7. Advertising light box (1) If there is a light box advertising chain store, you should win the advertisement r (2) In the design of the advertising light box, there should be guidelines and direction guidelines for the design of the advertising light box; (3) The picture of the advertisement light box should be changed diligently to give customers a sense of freshness; (4) The advertising light box except for the use of passengers. , Also cooperate with the promotional plan in a timely manner. 8. Baozhu ads (1) There are bags ads in the business district where some stores are located, and they are generally in a relatively eye -catching position. (2) Use the pillar advertisement to be used as a brand image and guideline; (3) Pum pillar advertisements should pay attention to the height of the pillar to the top and to the ground, otherwise it will be visually difficult to see. 9. Poster (1) Due to the prone to wear, the image is not good and difficult to clean. The ground stickers should be replaced frequently (2) Some business districts can allow stores to do it outside the store to post this. The advertising method can be guided in the main channel to play a place; (3) The quality of the placement must be good, otherwise it will be worn in a short time; It is best to use the arrow to indicate the direction of the chain storefront to play a role in guiding customers to the store. Plist 1. Objects of the sending order (1) The object of the sending order should point to the customer who has a purchase demand; (2) The effect of single will be better. 2. The location of the sending order (1) The main channel port of the business district where the business district is located; (2) the gate of the store; R n (4) Place DM single in the cooperation unit when cooperation with different industries. 3.DM single content (1) Promotional ads; (2) DM single can be used for cash vouchers; (3) DM single has discount function; (4) You can receive small gifts with DM order; Thenishayal alliance 1. Definition of joint publicity of alien industry Plip cooperation with other industries or units, designing suitable for cooperation with each other Methods, use each other's customers to promote or promote. 2. Objects of joint propaganda of foreign industry (1) Non -direct competitors of upstream commodities; (2) stores occupying excellent locations, such as mall entrances, floor entrances, main channels, main channels The front -end store where the mouth or chain store is located; (3) companies with a large number of target customers; (4) companies with a large number of customers, such as shopping malls, department stores, supermarkets; (5) Very well -known. Enterprises, such as McDonald's, KFC. 3. Methods for joint propaganda of foreign industry (1) Place the promotion of their own promotions with each other; (2) Place exhibition racks and even posters as fixed propaganda cooperation objects; (3) The cash coupons or discount coupons of the product of the cooperative unit to send the chain store; (4) Low gross profit provides gifts to cooperative units as gift providers in the promotion of cooperation units, but control the use of the use of good uses (5) Choose a company with attractive products and use its products as a gift for chain store promotion, provided that the store is promoted among the customers of the other party; (6) Buy the products of both parties to send cash with each other. Coupons or discount coupons; (7) Give the partner a certain cost to place a promotional material in the partner. 4. Precautions for joint propaganda of foreign industry (1) Whether the propaganda materials of the partner's propaganda materials are distributed and whether the advertisement is published; (2) When providing gifts Registration form, record customer names, contact information, and purchase status; (3) The situation of providing gifts is only applicable to companies with a large number of customers or a large number of target customers. Plaza roadshow 1. The content of the square roadshow (1) Product function display; (2) promotional activity cooperation; (3) DM single; (4) Create eye -catching activities, such as auction, performances, on -site Q
The 2017 mobile phone store Qixi Festival marketing plan
The Tanabata Festival is coming soon. May wish to dig the cultural atmosphere of Qixi, grasp the soul of the festival, and let the Qixi promotion live. This can not only increase the sales of stores, but also shape the image of an enterprise. Below I will prepare the Qixi Festival marketing plan for mobile phone stores. You can refer to it.
Outdoor advertisement
1. Operation points
(1) Outdoor advertisement is published at the eye -catching position at the main entrance of the store;
(2) In the corner, outdoor advertisements are published at the entrance near the location of the store;
(3) Outdoor advertisements are mainly promoted by the brand image, and the design is beautiful and generous. The surrounding color is contrast and is eye -catching;
(4) The lighting of outdoor advertising should be inspected frequently, and problems are found in time.
2. Advantages
(1) Outdoor advertising has a certainced ones of the adventure of the passing consumers. It has not yet formed a clear purchase of consumers to patronize;
(3) Outdoor advertisements can play a role of guidance for the store, so that consumers are convenient to find stores.
3. Disadvantages
(1) The cost of outdoor advertising is high;
(2) Good advertising positions are not easy to obtain.
Gunding
1. Signboard
(1) The signboard should be used in logo and VI standard; Design
(3) The signature field must be good, and there are no obstructions ahead.
2. Bonus
(1) The banner must be neat, straighten when pulling, and avoid wrinkles;
(2) The banner cannot cover the signature position, which can be slightly lower than the signature suspension; r; r; r; n (3) The font of the banner should not be too small, and the content should not be too much, otherwise it is difficult for customers to see
3.X exhibition rack
(1) X display racks can be placed in a prominent position at the door of the store, mostly for promotional promotion Inform the main product introduction;
(2) The X -booming rack must not occupy the main channel location, avoiding the inconvenience caused by customers
4. Able to move the light box
(1) Move light box should be placed in generally placed on The corner or main passage outside the store is used to attract customers to pay attention to the store;
(2) The light source of the moving light box should be kept bright. When the light source is damaged, it should be replaced to avoid the impression of the rihile.
5. The hanging flag
(1) The hanging flag shall be hanging in an orderly manner, not messy or freely hanging;
(2) The content of the hanging flag should be simple, the font should not be too small; r; r; n (3) The color of the hanging flag should be coordinated with the overall color of the store, and it should not be too contrast.
6.pop poster
(1) The theme of the POP poster should be prominent, so that the customer knows what you want to do at first glance
(2) The content should be replaced in time with the activity. The pattern is more impactful Power;
(3) The display of the poster is clear at a glance, there is no obscuration in front
7. Advertising light box
(1) If there is a light box advertising chain store, you should win the advertisement r
(2) In the design of the advertising light box, there should be guidelines and direction guidelines for the design of the advertising light box;
(3) The picture of the advertisement light box should be changed diligently to give customers a sense of freshness;
(4) The advertising light box except for the use of passengers. , Also cooperate with the promotional plan in a timely manner.
8. Baozhu ads
(1) There are bags ads in the business district where some stores are located, and they are generally in a relatively eye -catching position. (2) Use the pillar advertisement to be used as a brand image and guideline;
(3) Pum pillar advertisements should pay attention to the height of the pillar to the top and to the ground, otherwise it will be visually difficult to see.
9. Poster
(1) Due to the prone to wear, the image is not good and difficult to clean. The ground stickers should be replaced frequently
(2) Some business districts can allow stores to do it outside the store to post this. The advertising method can be guided in the main channel to play a place;
(3) The quality of the placement must be good, otherwise it will be worn in a short time; It is best to use the arrow to indicate the direction of the chain storefront to play a role in guiding customers to the store.
Plist
1. Objects of the sending order
(1) The object of the sending order should point to the customer who has a purchase demand;
(2) The effect of single will be better.
2. The location of the sending order
(1) The main channel port of the business district where the business district is located;
(2) the gate of the store; R n (4) Place DM single in the cooperation unit when cooperation with different industries.
3.DM single content
(1) Promotional ads;
(2) DM single can be used for cash vouchers;
(3) DM single has discount function;
(4) You can receive small gifts with DM order;
Thenishayal alliance
1. Definition of joint publicity of alien industry
Plip cooperation with other industries or units, designing suitable for cooperation with each other Methods, use each other's customers to promote or promote.
2. Objects of joint propaganda of foreign industry
(1) Non -direct competitors of upstream commodities;
(2) stores occupying excellent locations, such as mall entrances, floor entrances, main channels, main channels The front -end store where the mouth or chain store is located;
(3) companies with a large number of target customers;
(4) companies with a large number of customers, such as shopping malls, department stores, supermarkets;
(5) Very well -known. Enterprises, such as McDonald's, KFC.
3. Methods for joint propaganda of foreign industry
(1) Place the promotion of their own promotions with each other;
(2) Place exhibition racks and even posters as fixed propaganda cooperation objects;
(3) The cash coupons or discount coupons of the product of the cooperative unit to send the chain store;
(4) Low gross profit provides gifts to cooperative units as gift providers in the promotion of cooperation units, but control the use of the use of good uses
(5) Choose a company with attractive products and use its products as a gift for chain store promotion, provided that the store is promoted among the customers of the other party;
(6) Buy the products of both parties to send cash with each other. Coupons or discount coupons;
(7) Give the partner a certain cost to place a promotional material in the partner.
4. Precautions for joint propaganda of foreign industry
(1) Whether the propaganda materials of the partner's propaganda materials are distributed and whether the advertisement is published;
(2) When providing gifts Registration form, record customer names, contact information, and purchase status;
(3) The situation of providing gifts is only applicable to companies with a large number of customers or a large number of target customers.
Plaza roadshow
1. The content of the square roadshow
(1) Product function display;
(2) promotional activity cooperation;
(3) DM single;
(4) Create eye -catching activities, such as auction, performances, on -site Q