1 thought on “How does the new product get the initial flow? Do these things well to add weight to the baby~”
Jimmie
Although many merchants have new traffic support when new models are put on the shelves, the traffic at this initial stage may only be fragmented every day, and it is impossible to better prepare the supporting product information today, I will share some tips for weighting the new model, so that the new model can get more initial flow and expression after it is put on the shelf first, new product identification there is a very important point in adding code to new models, that is, the new model label. If your new model can add code to the new model, your new product can get more traffic support than the original one however, there are some conditions for obtaining the trademark of a new product. These conditions are as follows: b the main picture, the detailed page number and the title must be unique and cannot be repeated with other pictures 2. Products that have been removed from the previous shelves shall not be put on the shelves again babies that have not been auctioned, used or idle the commodity name shall not contain the words "clearance" or "off-season" in addition, if our products want to obtain a new logo, it is better to break zero within 24 hours, so that the probability of obtaining a new logo will be greater in addition, there are no new topics in some categories, but new topics in some categories appear later, which is normal. But don't buy new ones if you have any violations in your shop Second, the weight of the store the weight of the store determines the support of new search, which is an important factor of new traffic. The higher the weight, the more traffic can be obtained by new models as for store weight, it mainly refers to DSR. If our store's DSR score is gradually increased for a week in a row, our store's comprehensive weight will also be increased the DSR is actually very simple. It is mainly optimized for the following three aspects: description consistency, service attitude and logistics service in addition, many businesses often contact their customers by phone, so as to promote customers to achieve five-star praise. However, in fact, an unexpected call may cause customers' disgust. Therefore, compared with a direct call, it is easier for users to accept a small gift in the product and remind users in the form of Express cards and short messages Third, store hierarchy the level of Taobao stores is calculated based on the transaction amount of Taobao 30 days ago. The higher the amount, the more traffic data Taobao stores can capture and realize transformation, and the higher the level of Taobao stores will naturally be the higher the level of the store, the more it will be favored by Taobao. After new products are put on the shelves, more initial traffic will be given, that is, test traffic small partners participating in the operation should find that when operating different levels of stores, even if the two links are the same, it will be easier to link high-level stores. This is the difference in Taobao's weight generally speaking, our stores must reach at least 4 / 5 level in order to better obtain traffic and resources on the official platform increase the number of clicks as we all know, what is the traffic that Taobao initially gave you? The answer is actually very simple, that is, let your products attract users to enter the store through these exposures, so as to purchase and become the Gmv of the platform therefore, when obtaining exposures, we must prove to the system that we can make full use of these exposures. If you really want to attract users to enter the store, you don't have to make a deal, but at least you must click moreover, the factor that affects the number of clicks is naturally to make a master map. For current users, they generally do not spend too much time browsing the baby, so we need a master map, which is a master map that can catch the user's eye in an instant for different classes, our main graph attracts different users. We should learn to judge according to the actual situation for example, in the category of women's clothing, users are concerned about the style of clothing; In the standard product category, since the appearance of each product is different, we need to pay more attention to the selling points of the products in the standard product category of course, the factors that affect the click through rate are not only the main charts. If it is a low-cost product, the product price is the same. Nevertheless, the pricing of products should be based on the cost of our products. There are not many places for optimization. When you consider the price, you'd better not forget this fifth, collection growth rate just now, we need to do a good job in the click through rate and conversion rate of products, so that the system can judge the potential of products. However, for new models, it is difficult to directly realize the 0-based conversion rate. Therefore, at this time, we need to help prove the potential of the product through other factors this figure is the rate of collection growth especially for non-standard products, the higher the collection and purchase rate, the more acceptable the style is. However, as the current products are all new links, there is not enough sales or high prices, so it is impossible to achieve conversion therefore, as long as the collected data and purchased data can remain unchanged temporarily, the system can also recognize the potential of your product sixth, recycle old customers after the new products are put on the shelves, we hope that the product sales will grow rapidly. It is a good way to buy back through old customers under the same operation process, there is a big difference in the effect of adding rights to product links brought by purchasing users to old customers therefore, after the new model is launched, we can launch some special activities for old customers to guide them to buy new models. This will promote the weight of single products and stores but for old customers, although our goal is to achieve zero inventory of new products and increase revenue through them, it does not mean that we can only contact them when necessary usually, we can say hello to old customers through the customer operation platform - customer management function, or give some small gifts and coupons randomly. Only with constant awakening can old customers form a certain brand awareness of our store. In this way, when it is necessary to break the zero, the operation of our store will be much easier if we do the above six points well, we can realize the rapid enhancement of the new connection, obtain sufficient first wave of traffic for the new, and better assist the launch of products.
Although many merchants have new traffic support when new models are put on the shelves, the traffic at this initial stage may only be fragmented every day, and it is impossible to better prepare the supporting product information
today, I will share some tips for weighting the new model, so that the new model can get more initial flow and expression after it is put on the shelf
first, new product identification
there is a very important point in adding code to new models, that is, the new model label. If your new model can add code to the new model, your new product can get more traffic support than the original one
however, there are some conditions for obtaining the trademark of a new product. These conditions are as follows:
b the main picture, the detailed page number and the title must be unique and cannot be repeated with other pictures
2. Products that have been removed from the previous shelves shall not be put on the shelves again
babies that have not been auctioned, used or idle
the commodity name shall not contain the words "clearance" or "off-season"
in addition, if our products want to obtain a new logo, it is better to break zero within 24 hours, so that the probability of obtaining a new logo will be greater
in addition, there are no new topics in some categories, but new topics in some categories appear later, which is normal. But don't buy new ones if you have any violations in your shop
Second, the weight of the store
the weight of the store determines the support of new search, which is an important factor of new traffic. The higher the weight, the more traffic can be obtained by new models
as for store weight, it mainly refers to DSR. If our store's DSR score is gradually increased for a week in a row, our store's comprehensive weight will also be increased
the DSR is actually very simple. It is mainly optimized for the following three aspects: description consistency, service attitude and logistics service
in addition, many businesses often contact their customers by phone, so as to promote customers to achieve five-star praise. However, in fact, an unexpected call may cause customers' disgust. Therefore, compared with a direct call, it is easier for users to accept a small gift in the product and remind users in the form of Express cards and short messages
Third, store hierarchy
the level of Taobao stores is calculated based on the transaction amount of Taobao 30 days ago. The higher the amount, the more traffic data Taobao stores can capture and realize transformation, and the higher the level of Taobao stores will naturally be
the higher the level of the store, the more it will be favored by Taobao. After new products are put on the shelves, more initial traffic will be given, that is, test traffic
small partners participating in the operation should find that when operating different levels of stores, even if the two links are the same, it will be easier to link high-level stores. This is the difference in Taobao's weight
generally speaking, our stores must reach at least 4 / 5 level in order to better obtain traffic and resources on the official platform
increase the number of clicks
as we all know, what is the traffic that Taobao initially gave you? The answer is actually very simple, that is, let your products attract users to enter the store through these exposures, so as to purchase and become the Gmv of the platform
therefore, when obtaining exposures, we must prove to the system that we can make full use of these exposures. If you really want to attract users to enter the store, you don't have to make a deal, but at least you must click
moreover, the factor that affects the number of clicks is naturally to make a master map. For current users, they generally do not spend too much time browsing the baby, so we need a master map, which is a master map that can catch the user's eye in an instant
for different classes, our main graph attracts different users. We should learn to judge according to the actual situation
for example, in the category of women's clothing, users are concerned about the style of clothing; In the standard product category, since the appearance of each product is different, we need to pay more attention to the selling points of the products in the standard product category
of course, the factors that affect the click through rate are not only the main charts. If it is a low-cost product, the product price is the same. Nevertheless, the pricing of products should be based on the cost of our products. There are not many places for optimization. When you consider the price, you'd better not forget this
fifth, collection growth rate
just now, we need to do a good job in the click through rate and conversion rate of products, so that the system can judge the potential of products. However, for new models, it is difficult to directly realize the 0-based conversion rate. Therefore, at this time, we need to help prove the potential of the product through other factors
this figure is the rate of collection growth
especially for non-standard products, the higher the collection and purchase rate, the more acceptable the style is. However, as the current products are all new links, there is not enough sales or high prices, so it is impossible to achieve conversion
therefore, as long as the collected data and purchased data can remain unchanged temporarily, the system can also recognize the potential of your product
sixth, recycle old customers
after the new products are put on the shelves, we hope that the product sales will grow rapidly. It is a good way to buy back through old customers
under the same operation process, there is a big difference in the effect of adding rights to product links brought by purchasing users to old customers
therefore, after the new model is launched, we can launch some special activities for old customers to guide them to buy new models. This will promote the weight of single products and stores
but for old customers, although our goal is to achieve zero inventory of new products and increase revenue through them, it does not mean that we can only contact them when necessary
usually, we can say hello to old customers through the customer operation platform - customer management function, or give some small gifts and coupons randomly. Only with constant awakening can old customers form a certain brand awareness of our store. In this way, when it is necessary to break the zero, the operation of our store will be much easier
if we do the above six points well, we can realize the rapid enhancement of the new connection, obtain sufficient first wave of traffic for the new, and better assist the launch of products.