1 thought on “How about the price of Golden Liufu Shangmei?”
Gloria
As a gold jewelry brand, Golden Liufu Shangmei is affected by many aspects of the market. It will change with many aspects of market demand. The specific price needs to go to the field of more than 600 chain stores in Jinliufu Shang to on -site consultation.
But the first thing that can be clear is that the price of Jin Liufu Shangmei Gold is cheaper than some old gold shops Zhou Dafu and Lao Fengxiang in the market. Is it discounting with gold content? Specific reasons should be rationally analyzed from multiple dimensions. Golden Liufu Shangmei, as a well -known jewelery brand in China, all its gold jewelry will be tested by the National Gold and Silver Quality Supervision and Inspection Center before listing. In order to be officially listed on sale. From this point of view, in today's transparent information, the gold content of Jin Liufu's gold has no way to make fakes, so the quality is fully guaranteed.
The main differences between Jin Liufu Shangmei and other brands comes from brand positioning and marketing costs. Golden Liufu Shangmei, which is positioned in youth and fashion, has the style of Xiaomi, the mobile phone industry in terms of price positioning. When Lei Jun announced that Xiaomi's mobile phone profit was not more than 5%, Mr. Luo Zhihong, chairman of Jin Liufu Shangmei, was also breaking the rules of the industry. In order to make gold jewelry a consumer product for more young people and let young people have their favorite jewelry, Jin Liufu Shangmei has been pricing lower than that of traditional and old -fashioned jewelry brands. It another point cannot be ignored. The old gold shop still plays the brand according to the traditional advertising strategy, and the cost of billions of advertising will increase the cost significantly. At this time, increasing the terminal retail price is the only way out, so consumption is consumed The gold jewelry bought is naturally high.
As a gold jewelry brand, Golden Liufu Shangmei is affected by many aspects of the market. It will change with many aspects of market demand. The specific price needs to go to the field of more than 600 chain stores in Jinliufu Shang to on -site consultation.
But the first thing that can be clear is that the price of Jin Liufu Shangmei Gold is cheaper than some old gold shops Zhou Dafu and Lao Fengxiang in the market. Is it discounting with gold content? Specific reasons should be rationally analyzed from multiple dimensions.
Golden Liufu Shangmei, as a well -known jewelery brand in China, all its gold jewelry will be tested by the National Gold and Silver Quality Supervision and Inspection Center before listing. In order to be officially listed on sale. From this point of view, in today's transparent information, the gold content of Jin Liufu's gold has no way to make fakes, so the quality is fully guaranteed.
The main differences between Jin Liufu Shangmei and other brands comes from brand positioning and marketing costs. Golden Liufu Shangmei, which is positioned in youth and fashion, has the style of Xiaomi, the mobile phone industry in terms of price positioning. When Lei Jun announced that Xiaomi's mobile phone profit was not more than 5%, Mr. Luo Zhihong, chairman of Jin Liufu Shangmei, was also breaking the rules of the industry. In order to make gold jewelry a consumer product for more young people and let young people have their favorite jewelry, Jin Liufu Shangmei has been pricing lower than that of traditional and old -fashioned jewelry brands.
It another point cannot be ignored. The old gold shop still plays the brand according to the traditional advertising strategy, and the cost of billions of advertising will increase the cost significantly. At this time, increasing the terminal retail price is the only way out, so consumption is consumed The gold jewelry bought is naturally high.