1SEO communication group 541214515 Keyword optimization 1. Selection of keywords In the choice of keywords from the perspective of visitors, it should highlight the targeted, accuracy, and competition level of keywords. The targeted: is a keyword category that may be used for visitors; Pervices: It is a specific word or word group in a specific category; The result of this site is not this site; When visitors use a search engine, they generally try to describe the content they want to search as detailed as much as possible. When using keywords, visitors will have certain targetedness. For example: patients with allergic rhinitis, the keywords that may be searched are more accurate "allergic rhinitis", not "rhinitis", so when we choose this keyword, we should highlight "allergic rhinitis". Of course, allergic rhinitis may have other types of detail names. When selecting keywords, you should also be targeted and accurate according to the above. At the same time, for this keyword, because of detailed classification, the competition may be much smaller than relatively general words, and it is easy to get a better ranking in a relatively short period of time.
2. Page keywords focus A webpage should have obvious focus on some keywords, so that the weight of the keywords can be used to avoid the content of the webpage. The focus. So don't want to do all the keywords on one or several pages. It is impossible. Therefore, when using keywords on a single page, it is best to choose only two 3 words as the main keywords. Focus on these keywords for reasonable repetition and increase weight.
If we learn from the weak, then we will become the weak. If we learn from the strong, we can become a strong person, so what kind of person to follow In the direction of this industry, there is such a man. He has shared SEO's system knowledge on the Internet every night from 2008, as well as the problem of solving problems. Until now, it has been 6 years. With his cultivation, under his cultivation, he has been cultivated. A large number of excellent SEO executives and entrepreneurs were born. He has also become a well -deserved godfather -level figure in the SEO industry. Do you know who he is? Do you want to learn from him? This is not a problem. You only need to pay time. If you do n’t pay anything, you can hear his class. If you want to hear, you can add this group. The last three -digit number is: May 1st, combined in the order, you can find the idols in our hearts, let you know what is the course of SEO Niuren. If this is not done well, how to talk about traffic? So what we have to do start with the basic baby title optimization.
3. How to repeat the keyword The repeat of the keyword is to highlight the correlation between the content of the webpage and the keyword. It can be according to personal habits. In terms of general requirements, the keyword ratio is about 3%-7%of the content of the content text, and it should not be repeated repeatedly on a word or phrase when repeated. The technical duplication, using keyword semantics and word -splitting techniques to repeat the keywords, and the keywords of the target keyword can be split (the next section will be introduced in detail), but please note that the way of doing this method will be reduced. The original combination of the target keyword may reduce the correlation of the keyword, so the keyword is the convenient reading of the keyword after the target keyword is repeatedly repeated.
4. The writing skills of keywords in the content The search method of current mainstream search engines, such as BAI, Google, etc., are performed in keyword matching. Therefore, when writing the content of the webpage, you need to pay attention to the duplication of keywords, that is, the same keywords in the text of the webpage, the number of different locations appears, and the number of repetitions depends on the ratio and the number of texts, that is, the repeat should not be too much and causes too much to cause too much to cause too much to cause too much and cause too much to cause too much to cause too much and cause too much to cause too much to cause too much and cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much and cause too much. Search engines believe that keywords are stacked, and they should not be too small, resulting in the search engine that the keyword matching is not high enough. Is to the outstanding performance of keywords, that is, optimize the code on the target keyword, such as labels with higher use rights u003CH1> u003CH2> u003Cb3> u003Cb> u003Cstrong>, etc.
5. Keyword semantics and word segmentation technology The next development trend of the search engine is semantic search. This year's Microsoft acquisition semantic search engine company PowerSet is a good example, Semantic search is to analyze the search intention of the searchman based on the keywords provided by the searchman to return to the relevant search results. Simple semantic examples such as "infertility", the semantics will be similar to "unable to get pregnant" and "unable to get pregnant". Therefore, the choice of keywords should also pay attention to similar semantic keywords. Combine.
keyword segmentation technology, that is, cut multiple keywords to cut the longer keywords, and then start matching the web content with multiple keywords or a single combination of multiple keywords, such as " "Network promotion skills", can be divided into "network", "promotion", "network promotion", etc. Therefore Repeat or too many duplicate.
6. Principles of keyword content paragraphs In an article, there are generally large content described in an article. In the article, arrange the keywords in the paragraphs with a large number of words, which will get better priority. The reference amount can be used: a text content of about 1000 words, one of which will be more than 200 words in the paragraph. Pay attention to.
7. Content originality and reprint The search engine attaches importance to the content. Good content can not only increase the willingness of visitors to browse, but also increase the favor of search engines. The original is easy to understand. Here is important to pay attention to the content of reprinting. The proportion of search engines uses about 80%when judging the content of the reprint, and the similarity of two articles is about 80%. The search engine will judge that article is original according to the time of the article. For non -original content, the measures used by search engines to use are to reduce weight treatment. In severe cases, it is not even included. Therefore, paying attention to the original and supplementary modification or supplement of the reprinted article is the basic element of content writing.
8. Avoid excessive propaganda term similar to "the best", "the biggest" and "best" words, it does not have much practical significance. Visitors It is not necessarily like this content, and in the text content, it will also occupy a certain proportion and reduce the weight of keywords, especially in important weight labels. Therefore The use of these words. Similar standards can also be written in u003CTitle> u003CKeywords> u003C> metadata tags.
9. Regional signs The search engine will have a regional judgment, and there will be good proof in the payment ranking. The characteristic area restrictions, for example: visitors in Shenzhen, will definitely choose the local website of Shenzhen, then the "Shenzhen" phrases may appear in the keywords, so that the keyword matching is increased, and the keywords without regional keywords have also been reduced. The degree of competition, even without the "Shenzhen" phrase, does not affect the proportion of the target keywords too much, which is a hundred losses and no harm to the optimization of ranking.
10., keywords, title , keywords, keywords in title tags. , Keywords has not been valued by search engines as before, but as a standard element in the webpage, it is still necessary to write it carefully. Keywords is a keyword list in the page. Keywords, repeated keywords, regional keywords, etc., the number of words controls within 40, just repeat the emphasis on the keywords, just repeat 7 times as depending on the situation. There are repeated keyword combinations in the content. The number of words should not exceed this number. It is a simple description of the main content text in the page. The number of words is controlled within 100 (Chinese characters).
tital keyword writing is opposite. Forywords, there are many important. Please comply with the following format: [Web content theme, which focuses on keywords] - [website name. Remember, avoid propaganda words! Such as: network promotion skills A certain algorithm gets similar experience, matching data, etc. to determine the ranking order. Therefore, the writing of the content of the article is always based on browsing the visitors. The visitor is highly experienced. Engineering is also a vital project in the overall SEM system. The above is the selection and writing skills of keywords. In the actual application, further screening needs to be used according to the online search feedback to optimize keyword competition and search volume.
Third, you can look at some keywords on the homepage and previous pages of our Yijin can; Dongguan Yijin Bar Made Co., Ltd. Iron can is divided into garden -shaped iron cans, square iron cans, and alien iron tanks according to the shape , Iron Crafts and Iron Jewelry, five series. Yijin Iron Make cans are divided into food tanks (milk powder cans, chicken powder, protein powder iron cans, Jishi powder iron cans, glucose tanks, glucose tanks, coffee tanks, seasonings Wine tanks, tea tanks, chocolate tanks, biscuits cans, candy cans, seed tanks, rice noodles, etc.); gift iron tanks (candle tanks, watch box, money storage tank, stationery box, CD/DVD box, glasses box, jewelry box, jewelry box ); Craft box (cigarette box, iron plate, tray, chest chapter, etc.); chemical iron can (paint can, ink cans, etc.).
1SEO communication group 541214515 Keyword optimization
1. Selection of keywords
In the choice of keywords from the perspective of visitors, it should highlight the targeted, accuracy, and competition level of keywords.
The targeted: is a keyword category that may be used for visitors;
Pervices: It is a specific word or word group in a specific category; The result of this site is not this site;
When visitors use a search engine, they generally try to describe the content they want to search as detailed as much as possible. When using keywords, visitors will have certain targetedness. For example: patients with allergic rhinitis, the keywords that may be searched are more accurate "allergic rhinitis", not "rhinitis", so when we choose this keyword, we should highlight "allergic rhinitis". Of course, allergic rhinitis may have other types of detail names. When selecting keywords, you should also be targeted and accurate according to the above. At the same time, for this keyword, because of detailed classification, the competition may be much smaller than relatively general words, and it is easy to get a better ranking in a relatively short period of time.
2. Page keywords focus
A webpage should have obvious focus on some keywords, so that the weight of the keywords can be used to avoid the content of the webpage. The focus. So don't want to do all the keywords on one or several pages. It is impossible. Therefore, when using keywords on a single page, it is best to choose only two 3 words as the main keywords. Focus on these keywords for reasonable repetition and increase weight.
If we learn from the weak, then we will become the weak. If we learn from the strong, we can become a strong person, so what kind of person to follow In the direction of this industry, there is such a man. He has shared SEO's system knowledge on the Internet every night from 2008, as well as the problem of solving problems. Until now, it has been 6 years. With his cultivation, under his cultivation, he has been cultivated. A large number of excellent SEO executives and entrepreneurs were born. He has also become a well -deserved godfather -level figure in the SEO industry. Do you know who he is? Do you want to learn from him? This is not a problem. You only need to pay time. If you do n’t pay anything, you can hear his class. If you want to hear, you can add this group. The last three -digit number is: May 1st, combined in the order, you can find the idols in our hearts, let you know what is the course of SEO Niuren. If this is not done well, how to talk about traffic? So what we have to do start with the basic baby title optimization.
3. How to repeat the keyword
The repeat of the keyword is to highlight the correlation between the content of the webpage and the keyword. It can be according to personal habits. In terms of general requirements, the keyword ratio is about 3%-7%of the content of the content text, and it should not be repeated repeatedly on a word or phrase when repeated.
The technical duplication, using keyword semantics and word -splitting techniques to repeat the keywords, and the keywords of the target keyword can be split (the next section will be introduced in detail), but please note that the way of doing this method will be reduced. The original combination of the target keyword may reduce the correlation of the keyword, so the keyword is the convenient reading of the keyword after the target keyword is repeatedly repeated.
4. The writing skills of keywords in the content
The search method of current mainstream search engines, such as BAI, Google, etc., are performed in keyword matching. Therefore, when writing the content of the webpage, you need to pay attention to the duplication of keywords, that is, the same keywords in the text of the webpage, the number of different locations appears, and the number of repetitions depends on the ratio and the number of texts, that is, the repeat should not be too much and causes too much to cause too much to cause too much to cause too much and cause too much to cause too much to cause too much and cause too much to cause too much to cause too much and cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much to cause too much and cause too much. Search engines believe that keywords are stacked, and they should not be too small, resulting in the search engine that the keyword matching is not high enough.
Is to the outstanding performance of keywords, that is, optimize the code on the target keyword, such as labels with higher use rights u003CH1> u003CH2> u003Cb3> u003Cb> u003Cstrong>, etc.
5. Keyword semantics and word segmentation technology
The next development trend of the search engine is semantic search. This year's Microsoft acquisition semantic search engine company PowerSet is a good example, Semantic search is to analyze the search intention of the searchman based on the keywords provided by the searchman to return to the relevant search results. Simple semantic examples such as "infertility", the semantics will be similar to "unable to get pregnant" and "unable to get pregnant". Therefore, the choice of keywords should also pay attention to similar semantic keywords. Combine.
keyword segmentation technology, that is, cut multiple keywords to cut the longer keywords, and then start matching the web content with multiple keywords or a single combination of multiple keywords, such as " "Network promotion skills", can be divided into "network", "promotion", "network promotion", etc. Therefore Repeat or too many duplicate.
6. Principles of keyword content paragraphs
In an article, there are generally large content described in an article. In the article, arrange the keywords in the paragraphs with a large number of words, which will get better priority. The reference amount can be used: a text content of about 1000 words, one of which will be more than 200 words in the paragraph. Pay attention to.
7. Content originality and reprint
The search engine attaches importance to the content. Good content can not only increase the willingness of visitors to browse, but also increase the favor of search engines.
The original is easy to understand. Here is important to pay attention to the content of reprinting. The proportion of search engines uses about 80%when judging the content of the reprint, and the similarity of two articles is about 80%. The search engine will judge that article is original according to the time of the article.
For non -original content, the measures used by search engines to use are to reduce weight treatment. In severe cases, it is not even included. Therefore, paying attention to the original and supplementary modification or supplement of the reprinted article is the basic element of content writing.
8. Avoid excessive propaganda term
similar to "the best", "the biggest" and "best" words, it does not have much practical significance. Visitors It is not necessarily like this content, and in the text content, it will also occupy a certain proportion and reduce the weight of keywords, especially in important weight labels. Therefore The use of these words. Similar standards can also be written in u003CTitle> u003CKeywords> u003C> metadata tags.
9. Regional signs
The search engine will have a regional judgment, and there will be good proof in the payment ranking. The characteristic area restrictions, for example: visitors in Shenzhen, will definitely choose the local website of Shenzhen, then the "Shenzhen" phrases may appear in the keywords, so that the keyword matching is increased, and the keywords without regional keywords have also been reduced. The degree of competition, even without the "Shenzhen" phrase, does not affect the proportion of the target keywords too much, which is a hundred losses and no harm to the optimization of ranking.
10., keywords, title
, keywords, keywords in title tags.
, Keywords has not been valued by search engines as before, but as a standard element in the webpage, it is still necessary to write it carefully. Keywords is a keyword list in the page. Keywords, repeated keywords, regional keywords, etc., the number of words controls within 40, just repeat the emphasis on the keywords, just repeat 7 times as depending on the situation. There are repeated keyword combinations in the content. The number of words should not exceed this number. It is a simple description of the main content text in the page. The number of words is controlled within 100 (Chinese characters).
tital keyword writing is opposite. Forywords, there are many important. Please comply with the following format: [Web content theme, which focuses on keywords] - [website name. Remember, avoid propaganda words! Such as: network promotion skills A certain algorithm gets similar experience, matching data, etc. to determine the ranking order. Therefore, the writing of the content of the article is always based on browsing the visitors. The visitor is highly experienced. Engineering is also a vital project in the overall SEM system.
The above is the selection and writing skills of keywords. In the actual application, further screening needs to be used according to the online search feedback to optimize keyword competition and search volume.
Third, you can look at some keywords on the homepage and previous pages of our Yijin can; Dongguan Yijin Bar Made Co., Ltd. Iron can is divided into garden -shaped iron cans, square iron cans, and alien iron tanks according to the shape , Iron Crafts and Iron Jewelry, five series. Yijin Iron Make cans are divided into food tanks (milk powder cans, chicken powder, protein powder iron cans, Jishi powder iron cans, glucose tanks, glucose tanks, coffee tanks, seasonings Wine tanks, tea tanks, chocolate tanks, biscuits cans, candy cans, seed tanks, rice noodles, etc.); gift iron tanks (candle tanks, watch box, money storage tank, stationery box, CD/DVD box, glasses box, jewelry box, jewelry box ); Craft box (cigarette box, iron plate, tray, chest chapter, etc.); chemical iron can (paint can, ink cans, etc.).